The Product
With this app, customers can buy electronic goods with easy EMI.
My Role
UX designer designing the app from conception to delivery.
Responsibilities
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
Process
A non disclosure agreement restricts me from sharing much details. However, you may want to take a look at the screens and the interactions.
We interviewed 12 potential users who often buy electronic goods on EMI. We asked them about what other apps they use and their delightful experiences with those apps as well as pain points/ Based on the feedback, we came up with paper mockups which we refined through 2 iterations. Then we created a low fidelity prototype with MarvelApp and conducted a usability study. Based on the feedback, we came up with high fidelity prototype/ visual mockups, which were further refined based on several rounds of receiving feedback.
